The campaign’s overarching goals can help ensure William & Mary has strong financial footing well into the future, so that we can continue to do what we do best: produce a strong legacy of passionate and principled achievers who strive to make a positive impact in their community and the world.
To that end, we aspire to:
- Strengthen the lifelong ties our alumni have to alma mater and one another.
- Achieve 40 percent alumni participation by 2020.
- Execute a successful $1 billion campaign to ensure that we can attract and retain the best students and faculty, while offering a distinct brand of education that prepares generations of students to build a better future for themselves, for the country and for the world.
There are many different ways you can support William & Mary. As part of the $1 billion campaign, we have specific areas where you could potentially give, including:
- $350 million for scholarships, our top priority, to ensure that promising students of exceptional ability have the means to attend the university.
- $200 million to attract and retain world-class faculty and coaches.
- $30 million to renovate and expand the Alumni House and develop alumni programs that will allow for more meaningful alumni engagement with each other and with the university.
- $220 million for initiatives that enable the university to promote faculty-student interaction and advance engaged learning, innovation and collaboration inside and outside the classroom.
- $100 million to build, expand or improve facilities that can help enhance the William & Mary experience.
- $50 to $100 million to build on academic and co-curricular programs that contribute to leadership development.
- $25 to $50 million to transform international affairs initiatives across campus and to capitalize on synergies to further deepen and broaden the interdisciplinary ties and collaborative research currently underway on campus.
- $10 to $25 million to advance community outreach efforts and citizen engagement initiatives that will educate students, promote policy-related research and convene national conversations about civic leadership and values.
William & Mary has a long, proud history marked by the incredible achievements of our students, faculty and alumni. We offer a brand of education that is distinguished by close faculty-student interaction as well as an emphasis on collaboration and innovation in teaching, interdisciplinary research and opportunities to lead positive change.
Our ability to consistently produce a strong legacy of passionate and principled achievers depends greatly on access to resources that enable the university to provide a world-class liberal arts education and graduate programs that prepare students to succeed in a professional environment.
This campaign provides a roadmap for the university to focus efforts on its most pressing needs and bring together all consituencies with a shared vision.
This is an ambitious goal, but one we must achieve in order to continue to provide an education of the highest caliber. This level of participation is unheard of among public universities in the U.S., and it will place us among the elite U.S. News & World Report-ranked institutions that have raised the bar year after year to maintain their preeminent status.
Simply put, greater participation will be a great vote of confidence for William & Mary and our vision to help inspire and create 21st-century leaders, innovators and problem-solvers. And greater engagement and participation among alumni increase the value of a William & Mary degree as the institution rises higher in public regard.
While an increase in tuition has helped to offset decreases in public funding, it alone is not sufficient to address all of our financial challenges. Private support is critical to ensuring tuition increases aren’t the only solution to financial challenges — in fact, private support can help keep tuition increases at bay.
We are deeply committed to helping promising students — both in-state and out-of-state — access the distinct brand of education that William & Mary offers through a mix of scholarships and other financial aid support.
To that end, the university has made scholarships a top priority, and we aspire to raise $350 million to help remove financial barriers that prevent talented students from attending William & Mary.
Below is an overview of some of the challenges that increased scholarship support can help address:
- One third of William & Mary undergraduate students have demonstrated financial need, but the university is only able to meet about 67 percent of that need. Many of William & Mary’s peers are able to meet 100 percent of that need.
- The average debt of a William & Mary graduate with a student loan is $25,733.
- The average need of students seeking financial aid is $22,873.
- The average percentage of need met for out-of-state students is 56 percent.
William & Mary has experienced a steep decline in state funding since 1980 — funding from the Commonwealth has decreased from 43 percent of the operating budget to less than 14 percent today. Also, according to a recent report by the State Council for Higher Education for Virginia, a major driver of increases at Virginia higher education institutions can be traced to the numerous and large state budget reductions shouldered by universities during the economic recessions of 2002 to 2004 and 2008 to 2012.
To help address tuition costs, the university is fulfilling the William & Mary Promise, which provides vitally needed resources to secure the future of Virginia’s distinctive Public Ivy while enhancing affordability and access for Virginia students.
Key pieces of the Promise include:
- Predictability through a tuition guarantee for incoming Virginians.
- Increased affordability and reduced student debt for middle-income Virginia families.
- Greater efficiency through innovation.
- More resources to recruit and retain superb faculty.
The campaign has clearly defined goals that provide a strategic road map to future success — both academically and financially — but we recognize that our needs often far exceed what private support will provide. Private support is just one way to help support the financial goals of the university.
Importantly, the university’s financial future rests on four primary factors, which we are in the process of building with notable success:
- Innovation on campus so that we become more efficient, cut costs and reduce the rate of increase of others;
- Significant earned income (tuition) from both in-state and out-of-state students, coupled with enough need-based aid so that William & Mary is affordable for students with financial need;
- Private resources from loyal university supporters; and
- Continued, if diminishing, support from the Commonwealth.
As for the second question, we operate in an environment in which resting on our laurels is not an option. We must continuously evolve and ensure that the university has access to the necessary resources to thrive. That said, right now our focus remains on bolstering our culture of engagement and philanthropy, so that we can meet the ambitious goals of the campaign — strengthening ties with alumni, raising $1 billion in private funds and achieving 40 percent alumni participation.
There is no sounder investment than an iconic institution that has been around for more than 320 years. An investment in W&M today is an investment in people who can become leaders, innovators and pioneers tomorrow.
Education plays a fundamental role in shaping the future of our lives — both personally and professionally — and William & Mary in particular has a strong track record of preparing people to lead lives of principled achievement and success.
However, William & Mary is below our peers in overall endowment, as well as in endowment per student. For this reason, we aspire to grow our endowment so that we can be on sound financial footing and ensure that we have the resources to fund priority areas of the university, such as scholarships. In 2014, William & Mary’s endowment was $798 million compared to $5.9 billion at U.Va., $4.46 billion at Dartmouth, and $1.4 billion at Wake Forest.
First and foremost, this campaign is people-centric. We have set very aspirational fundraising goals for scholarships, so that we can continue to attract the best and brightest students to the university. Never before has the university elevated the focus on scholarships to this level. We are also placing great emphasis on strengthening alumni engagement.
This campaign is unique in that we have never set the bar this high for ourselves in terms of total private dollars raised and alumni participation. The good news is that we have a great track record on which to build — for three consecutive years, we have raised more than $100 million in a fiscal year, we have enjoyed one of the highest public university undergraduate alumni participation rates in the country, and we are bucking national trends in many other fundraising categories.
Further, the university has seen diminishing support from the state over the last few decades — and through the last few campaigns. Therefore it has never been more important to raise $1 billion so that our preeminent liberal arts university can continue to prepare generations of students to build a better future for themselves, for their country and for the world.
William & Mary will be the smallest public university to ever undertake a $1 billion campaign. It is an ambitious goal but achievable because of our loyal base of supporters.
Below are a few examples of how increased funding can help us build a stronger campus community tomorrow:
- Today, the university is behind many of our peers in offering robust scholarships and professorships for promising students and faculty. We must simply do more to meet these growing challenges. Let us put this into perspective:
- One third of William & Mary undergraduate students have demonstrated financial need, but the university is only able to meet, on average, about 67 percent of their demonstrated need. Many of William & Mary’s peers typically meet 100 percent of that need.
- The average faculty salary for our peers is nearly 12 percent more than the average at William & Mary. What’s more, over the next years, William & Mary expects to replace a quarter of its faculty, which will require us to offer competitive compensation packages to help recruit top-notch professors.
- William & Mary salaries for coaches are nearly 16 percent below the competitive rate.
- About 70 percent of our undergraduates participate in mentored research with a faculty member or take a course in which research is a primary component. Yet a good portion of William & Mary facilities and equipment that support research are dated.
- More than 50 percent of undergraduates participate in study abroad and international research opportunities. Our goal by 2018 is to increase the percentage of students studying abroad to 60 percent. The university, however, is only able to support a small percentage of the total cost of the study-abroad experience.
- It will require new funding to support the College Curriculum (COLL), which will advance the liberal arts education in the modern era. The Center for the Liberal Arts provides the means to infuse fresh perspectives and creativity into course development. The fellows involved in the center collaborate with faculty across campus to ensure that William & Mary’s community remains engaged across all disciplines.
- To strengthen meaningful alumni involvement with one another and alma mater, and enhance career services and broaden mentoring opportunities, we will need to raise $30 million for the Alumni House and alumni programming.
We will measure success through our ability to effectively inspire alumni, parents, students, faculty and friends of the university to engage in a lifelong relationship with the university and support our vision for the future.
Specifically, we will know we succeeded if we meet the following goals:
- Strengthen the lifelong ties our alumni have to their alma mater and one another.
- Achieve 40 percent alumni participation by 2020, which is unheard of for public universities in the U.S., but consistent with the very best private institutions.
- Execute a successful $1 billion campaign to ensure that we can attract and retain the best students and faculty, while offering a distinct brand of education that prepares future generations to live lives of principled achievement and succeed in a professional environment
During the course of the campaign, we ask our alumni and friends to continue to make annual contributions to the university, and to consider making other investments above and beyond their normal giving to help us meet the goals of the campaign. All gifts make a difference, big and small.
It is important to note that all gifts received since July 1, 2011 count toward the campaign.
Every gift helps William & Mary move closer to achieving the goals outlined in the campaign. Last year, gifts of less than $250 collectively added up to over $2 million in support of the university. This means that every gift — large and small — truly makes a difference. In addition to impacting the amount of dollars raised in support of William & Mary, gifts of any size are counted in participation totals. As we strive for 40 percent alumni participation and increased alumni support, these gifts are vital for our success.
There are many different ways you can get involved, including:
- Make a gift to the area or areas that you are most passionate about at William & Mary. Give online at giving.wm.edu.
- Become a Class Ambassador. Learn more at advancement.wm.edu/ambassador.
- Come back to campus for Homecoming, Charter Day and other signature events.
- Attend local and regional William & Mary gatherings.
- Host or support local or regional events such as One Tribe One Day, Jefferson Dinners, alumni auctions and campaign kickoff events.
You can support William & Mary in many ways. Whether you decide to make an annual gift, endowed gift, planned gift, a gift of securities or real estate, a memorial or reunion gift, your generosity has a tremendous impact on students, faculty and programs.
Gifts can be made with a personal check or credit card. You can also give online using your credit card, or you can contact the Office of Gift Accounting at (757) 221-1008.
For information on securities gifts, contact the Office of Gift Accounting at firstname.lastname@example.org or (757) 221-1008; for planned giving or real estate gifts, contact the Office of Planned Giving at (757) 221-1019.
For information about corporate and foundation giving, contact Annie Davis at email@example.com or (757) 221-1604.
For information about endowment gifts, contact Kirsten A. Kellogg '91, Ph.D. at firstname.lastname@example.org or (757) 221-1019.
For more information about scholarships, contact Karlene Jennings at email@example.com or (757) 221-7779.
For any other questions, please contact the Office of Gift Accounting at (757) 221-1008.
For more information on ways to give, visit giving.wm.edu.
While we are a public university, only a small percentage of our operating budget is funded with public resources. Since 1980, the percentage of W&M’s annual operating budget provided by the Commonwealth of Virginia has decreased from over 40 percent to under 14 percent. Private support plays a pivotal role in funding current and future priorities of the university.
Our goal is to encourage donors to support the priorities of the campaign, but all gifts given to the university by donors are designated at their direction. William & Mary does not decide where the gifts are used. Gifts made to the Fund for William & Mary, however, are unrestricted and allocated by the university to help fund our highest needs and priorities.
Ultimately, we aspire to strengthen the William & Mary experience by:
- Building a strong academic community where inquiry and excellence thrive.
- Facilitating powerful faculty-student interaction and engaged learning.
- Offering a rich array of co-curricular activities.
- Emphasizing collaboration and innovation in teaching and research across disciplines.
- Providing meaningful opportunities to lead positive change.
Why is the campaign focused heavily on scholarships when the university instituted the W&M Promise to help more in-state students afford a W&M education? How will your scholarship plan ensure equal access to funds by out-of-state students since in-state students are, for the most part, taken care of through the Promise?
William & Mary is at its best when the campus community comprises a dynamic mix of talented individuals from a broad range of backgrounds with diverse perspectives. While we have made progress helping talented students access and afford a William & Mary education — especially after the Promise was enacted — there still remains great unmet need.
For example, one third of William & Mary undergraduate students have demonstrated financial need. The university is only able to meet about 67 percent of that need. By contrast, many of William & Mary’s peers meet 100 percent of demonstrated needs. What’s more, the average percentage of need met for out-of-state students is 56 percent. We need to close this gap if we want to continue to attract the best and brightest students to the university and remain competitive with other top-tier schools in the U.S.
Importantly, we aim to provide the appropriate level of support for both in-state and out-of-state students. While the Promise does focus on middle-income, in-state students, many students still face financial challenges that make it hard to attend William & Mary. For many out-of-state students, the cost burden can also be significant. This is why scholarships are key to helping qualified students from all corners of the country access a William & Mary education.
Addressing the needs of in-state students does impact financial-need packages for out-of-state students. Scholarships will be key to ensuring that out-of-state students can afford to enroll at William & Mary.
Like all public universities, there is a significant difference in tuition for Virginia residents and out-of-state students. We continue to evaluate out-of-state tuition on an annual basis to ensure it is comparable to or less than the tuition charged by peer universities. Thanks to the W&M Promise, we have managed to keep increases for out-of-state tuition very modest over the past three years. An area we need to improve is the amount of need-based aid available to students from outside Virginia. This is something we are focused on improving through private fundraising.
Whether you are an in-state student or from out-of-state, we think there is a tremendous value in the education a student receives here. As the quintessential Public Ivy, William & Mary offers tremendous value to all students. We combine the best of a liberal arts college and a top research university. Our students come to W&M, receive one of the best undergraduate educations on the planet and graduate at a rate among the highest in the country.
Simply put, enhancing the William & Mary athletics programs enhances the William & Mary experience for everyone.
William & Mary has an athletics tradition that goes back more than 100 years. In that time, Tribe Athletics has held firm to the core values of William & Mary. Our athletes excel in the classroom and in competition, and we have much for which to be proud. Yet, we also know there are opportunities to do even more, to be even better and to further enhance our student-athletes’ experience. W&M ranks among the nation’s elite academic institutions. Tribe Athletics should aspire to the same level of excellence.
This campaign, combined with the recently completed Committee on Competitive Excellence (CCE) Report, puts us at a unique juncture in the department’s history. The time has come to define a vision for the future and move confidently towards it. The CCE Report provides the road map, and this campaign will assist in bringing our community together to achieve our goals.
Importantly, to be competitive both on and off the field, we must do more to ensure that the university has access to resources that will attract and retain talented scholar-athletes and coaches. We are proud of the fact that William & Mary boasts the highest graduation rates for scholarship athletes of any public university in the country. But in order for us to maintain this level of excellence, we need your support. Compared to many of our peers, we offer the lowest amount of need-based scholarships or grants.
The Committee on Competitive Excellence Report provides a strategic framework to help Tribe Athletics achieve critical goals — such as scholarships, coaching and facility support — and calls for increased financial support over an indeterminate period of time. The campaign, however, sets financial goals to be achieved over a specific period of time, which are complementary and consistent with the goals of the CCE report.
Some of the world’s greatest leaders and innovators have been educated at liberal arts institutions like William & Mary and often credit their professors for helping them find their passions in life, inspiring them to think creatively and become innovative problem-solvers. Simply put, a liberal arts education is invaluable and a sound investment in a brighter and more promising future.
The quality of an institution is largely driven by the quality of its faculty. At William & Mary, this is even more true, given our parallel emphases on first-rate teaching and world-class research.
The reality is that the average faculty salary for our peers is nearly 12 percent more than the average at William & Mary. What’s more, over the next 10 years, William & Mary expects to lose 40 percent of its faculty due to retirement and other departures. If we want to attract and retain world- class faculty members to the university — and signal their value to the William & Mary community — we must offer a competitive compensation package.
In addition, we are currently ranked first among all U.S. public institutions for undergraduate teaching, according to U.S. News & World Report. If we want to retain this status, we must ensure that we have the best educators and talented researchers on our faculty.
Yes. As part of the campaign, we are seeking private funds to bolster the Integrative Wellness Center, a great resource for supporting mental health on campus. The center will offer an expanded student health center, counseling centers, health promotion and recreation offices and a center for mindfulness and authentic excellence.
William & Mary is committed to providing a safe and healthy environment for all students across campus, and we continually look for ways to build on the many great mental health programs already offered. We also have invested in efforts that advance mental health awareness and treatment, so that we can equip students with the tools they need to focus on their health and wellbeing. In the last year alone, for example, we have emphasized the need for gifts from William & Mary alumni, friends and family members to support students and faculty seeking help and treat- ment for mental illness.
It is critical for all of us, as a community, to help address mental health issues by being positive advocates for those most in need, and private support can truly make a powerful difference in this area.